Privacy Policy

In the course of visiting our website, communicating with our employees, or purchasing our products, we may learn some information about you. This data belongs to you; you are the data owner. FrontRow acts as the data controller in our relationship with you, whenever we store and use your data. Furthermore, we may use software tools provided by other companies to help us manage that data, and these companies are called data processors. We take our custodianship of your data seriously, and this Privacy Policy explains what information we may have, what we do with it (and why), how we protect it, and how to let us know your wishes about it.

Please keep in mind that we may make changes to this privacy policy from time to time with future effect. In addition, this website contains links to other websites which FrontRow does not control. We recommend that you read the personal data policy of these websites, because their policies for collecting and processing personal data may be different from ours.

Who we are and how to contact us

Our legal name is FrontRow Calypso LLC, and our main office is in Petaluma, California, USA. In turn, we are part of Demant A/S, based in Smørum, Denmark. You can learn more about Demant A/S at

You can contact us about your data using the specific links throughout this page or via the following general contacts:

In the US In Europe

Telephone: +1 707 769 1110
FrontRow Calypso LLC
1690 Corporate Circle
Petaluma, California 94954
United States

Global Privacy Office
Demant A/S
Kongebakken 9
DK-2765 Smørum

How and why we use your data

FrontRow maintains and uses information about you only when:

  • we need to fulfill our contract with you — for example, to deliver the products you've ordered
  • ...or it's our legal duty to do so
  • ...or it's in our legitimate business interest — more on this below
  • ...or when you consent to it

Out of these, "legitimate interests" probably needs the most explanation. By "legitimate interests" we mean our interest in running FrontRow in a way that lets us give you the best products and the best experience interacting with our company.

For example, we are interested in making sure our marketing is relevant to you, so we may look at your information to make educated guesses about your interests so that we can send you content that is tailored to you.

We think our interests often overlap with yours as well. For example, we may process your information to protect you against fraud on our website, and to ensure our websites and systems are secure.

In deciding to process your personal information for FrontRow's legitimate interests, we have thought about whether there is any potential impact on you — either positive or negative — as well as your rights under data protection laws. We don't use your personal data for purposes where the impact on you overrides our interests unless we have your consent or are otherwise required or permitted to by law.

Here is a list of the ways that we may keep or use your personal information, the reason for it, and the legitimate interest behind it.

Our reasons What we use your personal information for: Our legitimate interests
Fulfilling contracts
  • Delivering products or services, including product updates or upgrades
  • Facilitating, completing, or confirming a commercial transaction previously agreed to
  • Notifying you about your use, subscription, membership, account, or similar ongoing relationship with FrontRow (e.g., post-purchase check-in, reseller notifications)
  • Notifying you about the warranty for a product you or your organization purchased
  • Collecting money that is owed to us
  • Responding to complaints and seeking to resolve them
  • Excercising our rights set out in agreements or contracts
Our legal duty
  • Properly collecting or paying taxes or reporting taxation information
  • Providing information about recalls, safety or security for a product you purchased or are using
  • Running our business in a lawful way
Our legitimate interests
  • Where we have an existing relationship with you or your organization, sharing news, offers, and ideas with you (e.g., surveys, press releases, offers, newsletters, blogs, meeting requests, introductions, product launches, marketing)
  • Where we have an existing relationship with you or your organization, personalizing communication with you, and tailoring communication to what we think you may be interested in
  • Managing our relationship with you or your organization
  • Running our business in an efficient and proper way
  • Responding to your requests for information or help (e.g., quote, sales information)
  • Confirming that you got the information or help you needed (e.g., check-ins)
  • Growing our business
  • Telling you about things that are new and interesting to you, and not annoying you with irrelevant information
  • Pleasing our customers
  • Being profitable
  • Developing better products and services, and deciding what to charge for them
  • Defining types of customers for new products or services
  • Keeping our records up to date
  • Seeking your consent when we need it to contact you
  • Being efficient about how we fulfil our legal and contractual duties
  • Providing good customer service
Your consent
  • Sharing news, offers, and ideas (e.g., surveys, press releases, offers, newsletter, blog, whitepapers, videos, meeting requests, introductions, product launches)
  • Personalizing communication with you, and tailoring communication to what we think you may be interested in

About the kinds of data we keep and use

We use several different kinds of personal information:

Type of personal information Description
Contact How to contact you via email, telephone, or physical address
Professional This includes details about where you work, and your professional role in that organization
Contractual or Transactional Details about the products or services your organization may have purchased from us or our resellers, including ship-to information, purchase history, serial numbers, and service information
Locational Approximate information about where you are, inferred from the address where you connect a computer to the internet. If we're missing information about the city you're in, we'll make an educated guess based on this information so we can route your inquiry to the FrontRow employee responsible for your region.
Behavioral Details about how you use our products and services, and what information seems to interest you on our website or in emails we may send you. This may include the use of cookies.
Technical Details on the kind of technology you use to visit our website (e.g., mobile vs laptop, browser version).
Communications The content of business letters, emails, and conversations you've had with FrontRow
Social Media How active you seem to be on social media platforms such as Twitter
Open Data and Public Records Details about you that are in public records or openly available on the internet (e.g., a school website)
Usage Data Other data about how you seem to use our products and services
Documentary Data Details about you or your organization that are stored in documents in different formats, or copies of them. This could include things like purchase orders and shipping documentation.
Consents Any permissions, consents, or preferences that you give us.


About cookies

The FrontRow website uses cookies and similar technologies. Cookies are small information units that the website places on the hard disk of your computer, your tablet, or your smartphone when you visit the site. These cookies help the website recognize your computer — it doesn't know about you, just your computer — out of the thousands that may be visiting the site at the same time. This helps do things that would be otherwise difficult or impossible. For you, cookies can make it easier or more pleasant to get the information you're looking for. For FrontRow, cookies help us get a picture of what pages those thousands of people tend to visit, which ones are neglected, and where we should think about making improvements.

There are two types of cookies: session cookies and persistent cookies, and FrontRow's website uses both kinds. Session cookies are temporary, and are deleted when you exit your web browser. Persistent cookies remain on your computer until they either expire or you delete them.

If you don't like that the FrontRow website uses cookies, you can either:

  • Delete the cookies already on your equipment and/or prevent the creation of new cookies. To learn how, please visit the support page for your browser. Please note that our website will not work to its full extent if you delete the cookies.
  • Not use the website at all and communicate with us via email, post, or phone

Where does this data come from?

Most of the time, any data we might have has been provided by you:

  • When you purchase one of our products or services
  • When you talk to us on the phone or in person
  • When you use our websites, including the profile you create to identify yourself when asking for information, and data about how you use the website
  • In emails and letters
  • In customer surveys
  • If you take part in our competitions or promotions

In some cases, we may receive information from any of the following sources:

  • Organizations that introduce you to us (e.g., a trade association)
  • Credit reference agencies (applies to your organization's credit rating only)
  • Resellers of FrontRow products
  • Your organization's email server (e.g., a change of address notice in an auto response)
  • Review websites
  • Social networks
  • Public information sources such as school websites

Who gets to see or use your data?

We don't sell, rent, or barter your data.We don't allow any person or company outside the William Demant Group to use your data except as required to fulfill our obligations to you, or as required by law, or to store and/or process it in order to run our business (see Where is your data?). Here are the categories of companies that may see all or part of your data:

  • Companies we rely on to fulfill our contractual obligation to you or your organization (e.g., resellers, shipping companies)
  • Services that help us solicit and display customer reviews
  • Services that help us manage our website or our relationship with you
  • Government revenue and customs agencies, regulators, and other authorities
  • Credit agencies
  • Companies you ask us to share your data with

In the future, it's possible that FrontRow Calypso LLC may choose to sell, transfer, or merge parts of our business, or our assets. Or we may seek to acquire other businesses or merge with them. During any such process, we may share your data with other parties. We’ll only do this if they agree to keep your data safe and private. If a change to our organization happens, then other parties may use your data in the same way as set out in this notice.

Where is your data?

FrontRow keeps some types of data (particularly transactional and documentary data) in William Demant servers or physical files.

For other types of data, FrontRow may use external companies as the data processor in order to maintain the technical operation of the website, to organize important records about our relationship with you, or to support processes needed for sales, marketing, and other internal functions. The data processors act solely according to instructions from FrontRow.

FrontRow does not necessarily process and/or store personal data in the EU or in your country of residence now, nor is it guaranteed that it will do so in the future. Wherever it is stored, FrontRow uses commercially reasonable efforts to see that the data in its control is handled using appropriate security measures. The data processors FrontRow selects have established technical and organizational safety measures to help minimize the likelihood of your information being accidentally or illegally destroyed, lost or deteriorated, coming to the knowledge of unauthorized persons, or being misused or processed in violation of laws governing processing of personal data. Nevertheless, because the internet is not a 100% secure environment, FrontRow cannot ensure or warrant the security of information you transmit to FrontRow.

How long do we keep your data?

We generally keep your personal information indefinitely unless you direct us to delete it or we no longer need it for one of these reasons:

  • To respond to any questions or complaints
  • To show that we treated you fairly
  • To maintain records according to rules that apply to us
  • For marketing, research, or statistical purposes
  • For legal, regulatory or technical reasons

Automated decision-making and profiling

We sometimes use computer software to make decisions based on information we have about you or your organization. This helps us to do the following two things quickly, efficiently, and correctly:

Personalize communication for you

We have a lot different news, solutions, and ideas to offer and it could be easy to overwhelm you if we didn't narrow down the type and freqency of communication with you. Because that's a complicated task, we sometimes use computers to help. For example, computer tools can take into account content you've already seen, products you already own, requests you've made to us, your role in an organization, and other significant markers in order to make an educated guess about things you may be interested in and things you probably aren't interested in. That helps us be much better at designing products and services we think you'll like, building our relationship with you, and communicating only those things we think you'll find relevant.

Ensure that you've received help you've asked for

When you ask us for information through our website, a tradeshow, or other contact, we usually automate the process of routing your request to the right person. In addition, we often use computer software to automatically prompt a supervisor within FrontRow to double-check that you've been helped properly and promptly. This helps us be sure that our customer service is living up to our (and your) standards.

What if you choose not to give any personal information?

We may need to collect personal information by law, or under the terms of a contract we have with you.

If you choose not to give us this personal information, it may delay or prevent us from meeting our obligations. It may also mean that we cannot perform services or deliver product you have ordered from us or from our resellers.

Any information that is optional would be made clear at the point of collection.

Your data & your rights

Wherever possible, FrontRow wants you to decide what data we have and how we use it, as well as how, whether, and about what we may contact you.

Depending upon where you live, you may have certain rights regarding your data by law. In any case, FrontRow aims to afford you the highest standard of flexibility and control over your data wherever possible. Among your options (although with certain restrictions), you may:

  • Give or withdraw your consent to use your data
  • Get a copy of the data you provided to us in a portable data format
  • Ask us to correct your data
  • Ask us to stop processing your data (including automated decision-making)
  • Ask us to erase your data

Here's how your options may apply, depending on the reason for the processing:

Our basis for processing your data Your options
Consent Give (or withdraw) consent | Right to erasure | Right to portability | Right to correction
Contract Right to erasure | Right to portability | Right to correction
Legal obligation Right to correction
Legitimate Interests Object to processing | Right to erasure | Right to portability | Right to correction

For example, although you may choose not to receive marketing information from FrontRow, you may still receive invoices, shipping notifications, and other important information such as changes to your existing products and services because we're contractually or legally obligated to deliver these to you.

We may ask you to confirm or update your choices if you purchase any new products or services, or ask for some new information from us. We will also ask you to do this if there are changes to regulations, or to the structure of our business.

If you change your mind you can update your choices at any time by contacting us.

How to change your contact preferences
(including withdrawing consent)

With certain limitations (e.g., invoicing), you can decide what kinds of communication you want to receive FrontRow. There are two ways to set your preferences:

  • Click the preferences link at the bottom of many email messages from FrontRow. This will take you to a page where you can tell us how and whether you would like us to communicate with you.
  • Send an email telling the FrontRow webmaster what changes you would like to make

Please remember that if you withdraw your consent, we may not be able to provide certain offers, products, or services to you (but you can always give your consent again at any time).

How to get a copy of your data

FrontRow is happy to provide you with a copy of all personal data you have given us (and for which we are the controller), provided that more than six months have lapsed since your previous request unless you can substantiate a special interest in obtaining the information earlier. Please note that the data we provide may be limited to that which you have provided directly to us. We will supply this data to you in standard comma-separated value (.csv) format (not necessarily in a single file) so that it's easy for you to transfer it to other systems. To receive a copy, please write to the FrontRow webmaster via email or by post to the address shown at the top of this Privacy Policy,

How to correct your data

If you discover that any of your information that FrontRow controls is incorrect or misleading, FrontRow will correct it upon your written request to the FrontRow webmaster. If possible, we recommend that you make the correction of such errors yourself (for example, by updating it in a form on the website).

How to delete your data

Upon your written request to the FrontRow webmaster, FrontRow will stop processing and delete any of your personal information for which it is the data controller, with the exception of any data required to meet our contractual or legal obligations, to prevent you from being accidentally re-marketed to, or to allow us to collect on liabilities you may have incurred with us.

Please note that stopping processing of and deleting your data will prevent us from providing certain offers, products, or services to you.

How to complain

If you think we're not storing or using your data in a way that's proper or lawful, please contact our webmaster so that we can address your concerns. You may also complain to supervisory authorities in your country of residence.